But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

"We really want our makeup to cling to any dry spots and accentuate any texture," Lambert explains in her viral video, which has since been viewed over six million times. Other te ...

TikTok user Hobbitparty, who herself tried out the “Republican makeup” trend, refers to the look as outdated — perhaps a ...

At Altuzarra and Tory Burch, eyes were awash with grey shadow but had more of a hazy, diffused finish. "It's a little bit ...

If your makeup routine is lacking color, a pop of red is just what you need to spice things up. Cherry makeup is the latest TikTok beauty trend to capture the hearts of it girls e ...

TikTok has become more than just a social media platform—it’s a beauty playground. The ultimate testing ground for new trends, viral products, and cultural moments that redefine the industry ...

When it comes to makeup, brown lipstick is always going to be in style. But lately, milk tea lipstick, in particular, has been trending. On TikTok, light pinkish brown lipstick shades, reminiscent ...

The Rock and Vin Diesel had one of the most high-profile feuds in Hollywood, with Dwayne Johnson refusing to star alongside the Fast and Furious star. The pair traded public blows before ...

A new beauty trend that promises to depuff your face using just a simple rubber band is sweeping across TikTok. The "hack" is said to originate from South Korea, where beauty treatments are highly ...

A new beauty trend that promises to depuff your face using just a simple rubber band is sweeping across TikTok. The "hack" is said to originate from South Korea, where beauty treatments are highly ...

In today's (longer!) #BeautyFYP, I'll be giving you the rundown on the 10 best-selling lip tints on TikTok Shop. Will they be the latest addition to your makeup kit? Read on to find out: The top ...