But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

"We really want our makeup to cling to any dry spots and accentuate any texture," Lambert explains in her viral video, which has since been viewed over six million times. Other te ...

TikTok user Hobbitparty, who herself tried out the “Republican makeup” trend, refers to the look as outdated — perhaps a ...

At Altuzarra and Tory Burch, eyes were awash with grey shadow but had more of a hazy, diffused finish. "It's a little bit ...

E.l.f. Beauty cut its guidance after seeing soft ... and changes in the way people were posting online amid the potential TikTok ban. The cosmetics company reported holiday sales that were higher ...

If your makeup routine is lacking color, a pop of red is just what you need to spice things up. Cherry makeup is the latest TikTok beauty trend to capture the hearts of it girls e ...

TikTok has become more than just a social media platform—it’s a beauty playground. The ultimate testing ground for new trends, viral products, and cultural moments that redefine the industry ...

Several of the lip plumpers I tried — from the Makeup by Mario MoistureGlow Plumping Lip Serum and the Tarte Maracuja Juicy Lip Plump — have gone on to achieve peak TikTok fame. However ...

A new beauty trend that promises to depuff your face using just a simple rubber band is sweeping across TikTok. The "hack" is said to originate from South Korea, where beauty treatments are highly ...

In today's (longer!) #BeautyFYP, I'll be giving you the rundown on the 10 best-selling lip tints on TikTok Shop. Will they be the latest addition to your makeup kit? Read on to find out: The top ...

We may earn an affiliate commission from links. Fresh-faced, no-makeup makeup is here to stay. But the minimalist trend is getting a nourishing upgrade with the emergence of skin-care makeup ...

She quickly became a target for trolls who criticised her looks which affected her 'mental health and confidence' causing her to spend over £50,000 on cosmetic procedures. Chloe admitted she was ...