Bruce Springsteen is a poster boy for ultra-hard-wearing Americana. Think well-worn Levi’s 501s, fitted vests, and leather ...

Clearly visible on Johnson’s wrist, meanwhile, was the Rolex GMT-Master II ref. 126715CHNR, a solid-gold take on the brand’s ...

And in 1983, Rolex revamped it with a mega three timezone feature in the GMT-Master II. Basically, much like Bruce’s everyday uniform, it’s capable of handling a lot. It also happens to be one ...

Unlike in the cola wars, in the world of Rolex, Coke follows Pepsi — at least ... and you’ll find the Root Beer monicker ...