Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

Olo is described as a "new color" that scientists argue they’ve enabled people to see – one that doesn’t resemble anything in ...

A team of scientists claim to have discovered a new colour that no human has ever seen before. But what does ‘The Wizard of ...

Researchers discover a new color outside the range of human color vision, but you have to laser your retinas to see it ...

By stimulating thousands of individual cone cells, researchers made volunteers see a blue-green color of "unprecedented ...

Scientists hope the experimental technique called ‘Oz’ could someday simulate vision for the colour‑blind and help model ...

A new colour has been discovered, which has only been seen by five people, scientists have claimed. The discovery was made ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere over the rainbow. And the new color enabled by Oz is named “olo,” a ...

"Olo" is said to be a saturated blue-green - but some say the existence of a new colour is "open to argument".

Scientists have discovered a new colour called 'Olo', never seen by humans before. It was revealed through laser manipulation ...