Serena Williams changed the tennis fashion game with her $13,000,000 Puma partnership. Back in 1997, a teenage Serena Williams, accompanied by her father Richard, met with Puma's head honcho ...

She would stay with Puma until 2003, until she signed a larger five-year deal for $40 million with Nike. FILE – Serena Williams, of the United States, serves to Anett Kontaveit, of Estonia ...