Use a black liquid eyeliner for the winged eye, extending it slightly for a lifted effect. Apply kohl to your waterline and ...

Apply a soft bronzer or brown eyeshadow to your eyelids. Blend the shadow into your crease to create dimension. Then, use a ...

Alone on Valentine's Day? Cafés, bars and restaurants across the country are hosting parties, marking singles' day and ...

Taking the extra step to prep your makeup with one of the best primers for mature skin can make a big, hydrating difference.

Moving on to Carpenter’s “pouty lips,” Gonzalez loves to pair Charlotte Tilbury’s Lip Cheat Lip Liner with Make Up For Ever’s ...

Your natural shine can be enhanced by selecting the ideal blush for brown skin and complementing your complexion. The best ...

Have You Finalized Your Valentine’s Day Look? Outfit and accessories? Check! But what about your beauty aesthetics? The ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

If you’re still searching for an easy makeup routine for Valentine’s Day or Galentine’s Day, Lady Gaga's makeup artist Sarah Tanno has the best hassle-free tips for a flawless finish.

Looking for the lipstick brands with long-lasting, smudge-proof, and moisturizing formulas? Explore top lipstick brands in ...

Over at Luar, makeup artist Terry Barber was inspired by “late ’80s supermodel glam meets DIY club drag.” That translated to ...

A look at the biggest beauty trends from New York Fashion Week Fall/Winter 2025, from bold bangs to playful eye makeup.