“Natural, soft makeup looks have been taking over for the past few years, so a main reason why this trend is going viral is ...

Makeup artists explain why brown mascara is an anti-aging makeup hack and share the best brown mascaras to try on your lashes ...

But there’s one look that truly never goes out of style, a quintessential crowd-pleaser that works in any situation. We’re talking about soft makeup, AKA no makeup makeup. Think of it as the ...

Describe the look you're going for, and Google will help you shop for it. Plus, Virtual Try-on now supports pants.

Her stunning makeup look was perfected by celebrity makeup artist Kenya Alexis for Vaseline. “Tonight’s clean, soft shape is 1960s inspired, but the additional tuck behind the ears adds a more ...

Award season isn’t over yet. At the 31st Annual Screen Actors Guild Awards, attendees turned up the glamour with stars like Selena Gomez, Cynthia Erivo, and Mikey Madison showcasing some ...

Brittany Mahomes changed up her signature full beat for a soft makeup look. Mahomes, 29, took to Instagram on Tuesday, February 25, to show off her dewy glow, by Acie Lewis, which she is ...

The beauty of soft focus make-up goes beyond technique. It embraces a philosophy that urges us to move away from the rigid, overly polished looks we've associated with make-up in the past.

Eyebrows can be both the necessary base and the final touch to your makeup look. You can have a full face done, but forget ...