Scent and sound DLMDD wasn’t the only agency to launch into the sonic branding renaissance of the last few years. A few of its peers have become fixtures of the industry, netting big-ticket ...

Stephen Arnold Music (SAM) created original music and sonic branding for TGL presented by SoFi, the first-of-its-kind team golf league that debuted this winter in primetime on ESPN to huge ...

Some of the most famous uses of original sound for branding purposes are "sonic logos" of a few easily remembered musical notes to capture the essence of an organization or product. Here are four ...

From smart speakers to the Internet of Things, consumer relationships with brands are increasingly shaped by sonic experiences Consumers can process sonic information much faster than the text ...

We talk to DLMDD co-founder Max De Lucia about why the agency is betting on aroma being the next big thing in sensory ...

The new dipping sauces, Jalapeño Ranch and Asian-Style Sweet Chili, are now available at SONIC locations nationwide.