The Afeela 1, Sony and Honda’s first joint venture into ... 1 positions itself as a luxury contender in the electric vehicle (EV) market. For comparison, the Tesla Model S starts at $79,990 ...

Afeela is the official name of Sony Honda Mobility’s new electric car brand, which was revealed alongside a prototype of its first EV at the 2023 Consumer Electronics Show (CES) in Las Vegas. The ...

The Afeela was first shown as a concept vehicle at CES 2023 and is ... Going even further back, at CES 2020, Sony showed its Vision-S concept EV, which laid the foundation for the Afeela 1.