Setting sprays, also called makeup sprays and finishing sprays, are products used to preserve makeup and ensure it lasts for ...

Milk’s Ulta foray is the latest in a slew by formerly Sephora-native brands. “The addition [of Milk Makeup] is one of the many ways we’re growing our assortment to meet the diverse needs of ...

While Rare Beauty dominates the market, other brands are also gaining traction and contributing to Sephora’s 13% growth in blush sales in 2024. Milk Makeup has climbed five spots in the rankings ...

Who's winning Sephora's blush business? Perhaps unsurprisingly, Selena Gomez's Rare Beauty - credited by many for sparking the initial, 2022-era blush craze with its viral Soft Pinch liquid ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

Lindt chocolate, Dr Marten's, Charlotte Tilbury and Nobody's Child all top fashion and beauty writer Shawna Healey's most ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

Some of our best products under $25 include the Sephora Collection Cream Lip Stain Liquid Lipstick, the Fenty Beauty Gloss Bomb Universal Lip Luminizer, and the Milk Makeup KUSH High Volume Mascara.

The new Watermelon Jelly Glow will be launching on February 4 on Sephora and Milk Makeup's website for $29. Milk Makeup fans are excited as the brand announces the new Watermelon Jelly Glow Milk ...

Valentine's Day gift sets, Mugler & Burberry Parfums, Makeup from tarte, MILK, Huda Beauty, & awesome skincare. | TAG24 ...

There's an ongoing conversation about why millennials look younger for their age while Gen Z looks older for their age.