This year’s Super Bowl ads are all about fun and familiarity
Humor and celebrity cameos are in at this year’s Super Bowl, while gambling and cryptocurrency are out. That’s the game plan ...
Even at $8 million per Super Bowl commercial, ad executives say it's still bang for your buck
The 2024 game racked up estimated ad revenue of about $550 million for in-game placements, according to GroupM, WPP’s media ...
Super Bowl 2025 Trends: How Ticket Costs And Viewership Are Shaping Up
Our conversation delved into the nuanced strategies that drive successful partnerships, offering valuable lessons for brand ...
Super Bowl commercials: Skyrocketing costs, massive audiences, and the most iconic ads of all time
The Super Bowl is a highly anticipated event. Along with the anticipation of celebrating the winning team and the half-time show, Super Bowl commercials have become the real event, as much a spectacle ...
The Real Super Bowl Winners: 3 Stocks Scoring Big
As the Super Bowl fuels spending on food, betting, and entertainment Flutter Entertainment, Wingstop and DoorDash stocks are ...
Super Bowl LIX media preview: Tom Brady, record audience, Terry Bradshaw’s future and more
From Brady to the future of pregame shows to predicting the ratings, The Athletic's media columnists analyze the big game.
Fans set to trim Super Bowl snack spending but drop record $1.4B on legal wagers
While only 19% are aiming to shell out more on food, beverages and fan gear as they watch this year’s NFL season finale, this ...
$8 million Super Bowl commercials reflect NFL's endless growth and a Taylor Swift effect
In the past three years, according to research performed by marketing professor Kim Whitler, the number of Super Bowl ads that have had male-only celebrities has declined by 26% compared to a similar ...