TV advertising is the lifeblood of the league, but knowing when to pause the games is a task undertaken by N.F.L. executives, ...

Super Bowl LIX blends sports, entertainment, and business, drawing massive revenue from advertising, tourism, and ticket ...

Every single year we get a new Super Bowl to add to this list. But every single year, it seems, we get a new Super Bowl to ...

The year 2024 had the Summer Olympics and a huge election, but football dominated the ratings once again. Here’s a look at TV ...

The Super Bowl halftime show is one of the biggest musical events in the world, with about 1 out of every 3 Americans tuning ...

From the football field to the halftime stage, here's what to know about the storylines and stakes before Super Bowl 59 kicks off on Sunday.

Advertisers shelled out up to $8 million for a spot during Super Bowl 59. Ad industry executives still consider the price tag worth it, and argue it’s even a bang for their buck. The NFL’s ...

The Super Bowl is a highly anticipated event. Along with the anticipation of celebrating the winning team and the half-time show, Super Bowl commercials have become the real event, as much a spectacle ...

Every year, without fail, the Super Bowl is the most-watched television event in the country. And frankly, nothing else comes ...

For Ram Trucks' 2025 Super Bowl ad, moive star Glen Powell has been roped in to jazz up some old-fashioned fairy tales.