Sephora shoppers are snapping up the 'best smelling vanilla perfume ever' for £30 and it's pulled in glowing reviews. Vanilla Woods by The 7 Virtues is a sweet blend of florals and classic ...

Regardless of how old you are, this effervescent perfume spans generations. It makes for a wonderful entryway perfume, thanks ...

Shoppers have been raving about this YSL eau de parfum, and the reviews speak for themselves. Over 18,000 customers have given this fragrance a perfect five-star rating, highlighting its lasting power ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

From gourmand-inspired colors of the year like Pantone's Mocha Mousse to espresso and walnut-hued brunette flooring emerging ...

But for Gen Z, fragrance has become so much more than just grabbing a pretty bottle off a Sephora shelf. For them, it’s about ...

Sabrina Carpenter's Sweet Tooth perfume range has been given the Cosmo seal of approval. Here we test the entire collection, ...

I tested Carolina Herrera's Good Girl perfume – which is actually the best-selling perfume in the world right now. Here's how ...

It is sweet and light but actually ... clean, floral fragrance right here. Equal parts fresh and floral—thanks to notes of grass, vanilla, pear blossom, and jasmine—this blend is perfect ...

M&S isn't the only retailer offering new perfume mists for spring and summer, as we were recently impressed with Superdrug's ...

Ahead, our definitive list of the 10 best strawberry perfumes, ranked by Sable Yong, author, beauty writer, and co-host of ...