Matthew McConaughey and Woody Harrelson have reunited for a 'True Detective' moment in a new ad written and directed by series creator Nic Pizzolato.

Matthew McConaughey, Woody Harrelson, Billy Bob Thornton, Dennis Quaid and Renee Zellweger extol the virtues of filming projects in Texas as opposed to California in a new 4-minute video.

Matthew McConaughey and Woody Harrelson reprised their “True Detective’” roles in an ad aspiring to incentivize film production in Texas. The dynamic duo teamed up for the ad shared online Wednesday to promote the Texan backdrop as the perfect place for movies to be made.

Matthew McConaughey and Woody Harrelson have reprised their iconic roles as Detectives Rust Cohle and Marty Hart from the first season of True Detective to encourage the Texas legislature to increase film and TV production in the state.