Primers are a product that ‘prep’ or ‘prime’ the skin for foundation; they create a smoother surface for easier, even ...

From a glow-boosting complexion stick that provides just the right amount of coverage to a River Island dress spotted on ...

It’s the duet we didn’t know we needed! Hourglass Cosmetics has partnered with GRAMMY®-nominated singer-songwriter Gracie ...

The focus is on blurring out the lines, pores and smoothening the skin’s surface. Some dub it "cloud makeup," likening it to ...

The classic French beauty brand excels the complexion-enhancing makeup category, with celebrities like Julia Roberts and ...

For women over 40, it’s about leaning into shades that marry well with your innate hues, adding a touch of warmth that can ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

From inner confidence to outer glow, the wellness guru and author reveals how to feel confident - plus the beauty heroes she ...

What experts are saying: “These drops are so easy to use and, at only $12, the easiest way to see if the bronzing drop trend ...

I've repurchased more tubes of this product than I can remember because I just haven't found a concealer that offers the same full coverage and staying power.

No matter your skin type or tone or the finish you're looking for, there's a blurring powder for your routine. Keep reading ...

It’s the duet we didn’t know we needed! Hourglass Cosmetics has partnered with GRAMMY®-nominated singer-songwriter Gracie ...