Shoppers have been raving about this YSL eau de parfum, and the reviews speak for themselves. Over 18,000 customers have given this fragrance a perfect five-star rating, highlighting its lasting power ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

So, where are the best affordable perfumes? Do they even exist? “There are plenty of key notes found in designer perfumes for women that can also be found in inexpensive options,” says Nicole Mancini, ...

Just as a stylish wrap top or stretchy headband can accent your athletic endeavors (and look just as cool outside of a ...

Don't sweat it, just go and get it. The hottest beauty launches of April are here! From glow-boosting skincare to ...

Regardless of how old you are, this effervescent perfume spans generations. It makes for a wonderful entryway perfume, thanks ...

Welcome to the world of gourmand fragrances, where a scent might include notes of croissant, apple brandy, matcha, or even ...

Sephora shoppers are snapping up the 'best smelling vanilla perfume ever' for £30 and it's pulled in glowing reviews. Vanilla Woods by The 7 Virtues is a sweet blend of florals and classic ...

Whether it’s sweet vanilla fragrances, Arabian perfumes featuring tonka beans, or a growing number of pistachio scents, Gen Z’s most visible beauty obsession at the moment is smelling like a ...