Why I love it: One of L’Oréal Paris's newest mascaras, Voluminous Lash Paradise delivers the prettiest fanned-out lash look ...

Fran Drescher, Kyle Richards, and Oprah Winfrey all love Laura Geller. Right now, you can score $88 worth of lip oils for ...

Even if you're not headed out west for the start of festival season, you can still add some extra fun to your 'fits with ...

Blue eyeliners can never go out of trend and this summer, it's time to rock your vibrant look. Here are our top 8 picks for ...

Whether you're restocking your everyday essentials or finally dropping the ball on that trending TikTok beauty product that's ...

Shoppers rave about these waterproof, sweatproof eyeshadow sticks that last through rain, sweat, and more. Easy to use, ...

Exploring the truth behind waterproof makeup—how it’s made, what makes it different, and whether it truly lives up to its claims! BREAKING: Supreme Court says govt. does not need to return ...

Katherine Legge continues to inspire young people with her e.l.f. Cosmetics partnership. The history-making race car pro will ...

Let's start with the most notable eyeliner she's worn: Pat McGrath's Perma Precision Liquid Eyeliner ($36) in Xtreme Black.