One of the easiest ways to make your eyes pop is the classic medium of eyeliner. Whether you’re a fan of a sharp cat-eye or ...

Makeup artists discuss the best eye shadow for mature skin and share tips on how to apply it. Shop eye shadows from Ilia, Fenty Beauty and more.

However, when you buy something through our retail links, Condé Nast may earn an affiliate commission.We’ve all been there: ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Whether you’re heading out for romantic drinks, staying in for a laid-back dinner or planning a social with friends after work – make-up ... your look to the evening, "add a black eye liner ...

When you transition your look to the evening, “add a black eye liner and smudge around the edges of your lashes.” Bee recommends deepening your eye make-up with a rich brown or charcoal shade ...

If you're sick of fighting the good fight against waterproof mascara (so, everyone), it's time to bag yourself an eye makeup remover that does all the hard work for you.

A good eye-shadow ... toned-down look; serve as a base for more glamorous looks; or even fulfill other purposes such as contouring or filling in hairlines, says makeup artist Crystal Gossman ...

and green became a fun way to play with makeup. Blue, in particular, had a fresh playful vibe and was the most popular shade. It looks like smokey eyes are well and truly back in fashion.

You don't have to be a makeup artist to achieve a pretty eye look. (E.l.f.) ...