These brands aren't the first to tackle all-over sweat and smells. Ob-gyn-founded Lume Whole Body Deodorant pioneered the ...

Would Sure's new whole body deodorant hold up to the ultimate test - a run followed by a journey on public transport?

Consumer demand for full-body deodorants is soaring in 2025 as beauty’s biggest businesses make a play for the segment – ...

F.O.B.O. is real — but Sure Whole Body Deodorant is here to save your bits, bobs and beyond from body odour. Yes, even your ...

As more specialised ranges launch that focus on play, textures, self-care and unusual ingredients, could the body category be ...

Hot Seats” utilizes IRL activations, including a digital billboard truck and Reddit clues, to engage with consumers as they ...

The founders of the upstart personal grooming company said they planned to strike more deals. A public listing may be in the ...

USC basketball star JuJu Watkins is one of the leading players in NCAA and now she’s revealing the steps she takes to feel ...

IT’S heating up outside – the jumpers are going away and the summer dresses are coming out. But along with the arrival of the warmer weather comes something women around the world ...

So I was intrigued by the new concept of a ‘whole body’ deodorant. Why? Who is this for? What is it trying to achieve? And, crucially, do I need this? Sure UK has launched a whole body ...