These brands aren't the first to tackle all-over sweat and smells. Ob-gyn-founded Lume Whole Body Deodorant pioneered the ...

Would Sure's new whole body deodorant hold up to the ultimate test - a run followed by a journey on public transport?

Consumer demand for full-body deodorants is soaring in 2025 as beauty’s biggest businesses make a play for the segment – ...

If you've raised your eyebrow at the concept of all-over body deodorant, you're not alone. The idea leads to more questions ...

But for the average person, a full-body deodorant isn't essential, it’s more of a convenience or a product that brings them personal comfort.” Some of these say you can spray or rub these onto ...

F.O.B.O. is real — but Sure Whole Body Deodorant is here to save your bits, bobs and beyond from body odour. Yes, even your ...

As more specialised ranges launch that focus on play, textures, self-care and unusual ingredients, could the body category be ...

Hot Seats” utilizes IRL activations, including a digital billboard truck and Reddit clues, to engage with consumers as they ...

Dove introduced Let Your Body Body, its Whole Body Deo campaign featuring a custom track by artist, actress, and producer ...

If you purchase something from our posts, we may earn a small commission. It’s not just you—full-body deodorants really are popping up everywhere, just in time for summer. But you may be wondering, ...