It is part of a new deal with cinema advertising company National CineMedia Inc. A shocking announcement from AMC has left ...

AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed.

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

Despite AMC's belief that the pre-show ads will not have a negative impact on the customer, the move sparked outrage on ...

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...