In my opinion, there are two qualities linked to the wildly lauded fragrance Baccarat Rouge 540 that made it the cult classic that it now is: it smells like wealth, and it lingers. As tantalizing ...

Mon, March 24, 2025 at 10:20 PM UTC ...

If you love fragrance and/or TikTok—or the combination of the two called #PerfumeTok—there's a very good chance you're acquainted with Maison Francis Kurkdjian's Baccarat Rouge 540.

Maison Francis Kurkdjian would have fallen into that category with its Baccarat Rouge 540 perfume but when that ... he created is one of the sexiest unisex scents of all time.