Olympic Games, Japan and Toyota
Japanese sponsors Toyota, Bridgestone and Panasonic end Olympic contracts
The IOC doesn't have any Japanese sponsors now with the focus expected to shift to the Middle East and India for new income.
Sayonara, Olympics: Japanese brands exit pricey sponsorships
Japanese companies instead are showing interest in smaller championships. Asahi Breweries became a worldwide partner for the Rugby World Cup in 2023 as the first Asian top-tier sponsor. The five sponsors for the World Athletics Championships to be held in Tokyo next year all hail from Japan, including ASICS, Seiko and Sony.
Japan's Bridgestone halts Olympics sponsorship, joining Toyota, Panasonic
Japanese tire maker Bridgestone said on Tuesday it would not renew its worldwide partnership agreements with the Olympics and Paralympics when they expire this year. That follows announcements in September from Toyota Motor and Panasonic Holdings that they would stop being top sponsors for the Games.
Bridgestone, the latest major brand to end Olympic sponsorship
In the latest setback for the International Olympic Committee (IOC), Japanese multinational and world's largest tire manufacturer Bridgestone joins
Top Japanese firms pull out from Olympic sponsorships
Tire giant Bridgestone Corp. announced on Oct. 1 that it will end its contract with the International Olympic Committee at the end of this year, making it the last remaining Japanese company to withdraw from the Games.
Sponsors Toyota, Bridgestone, Panasonic end Olympic contracts
Three of the International Olympic Committee's top 15 sponsors -- Toyota, Panasonic and Bridgestone -- said they are terminating their contracts after the Paris Games.
Bridgestone latest Japan firm to end Olympics sponsorship
Tyre giant Bridgestone has become the latest Japanese firm to end its Olympics sponsorship, following pullouts by Toyota and Panasonic, saying it wants to focus on motorsport.
Bridgestone the latest to end Olympic sponsorship
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Bridgestone latest Japanese firm to end Olympics sponsorship
Tyre giant Bridgestone has become the latest Japanese firm to end its Olympics and Paralympics sponsorship, following pullouts by Toyota and Panasonic, saying it wants to focus on motorsport. Japanese electronics giant Panasonic and auto titan Toyota said last month they had also decided to end their Olympics partnerships.
Why is the IOC losing its primary sponsorship partners?
Japanese company Bridgestone announced on Tuesday that it will not renew its sponsorship deal with the Olympic and Paralympic ...
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Bridgestone becomes latest Japan firm to end Olympic sponsorship
Toyota's chairman Akio Toyoda has said the Olympic Games were "becoming increasingly political," while Panasonic ...
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Bridgestone to end Olympic, Paralympic partnership
Bridgestone Corp. is ending its partnership with the International Olympic Committee, opting not to renew its current ...
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Bridgestone ending Olympic partnerships – future focus on motorsports
Bridgestone will not renew its Worldwide Olympic and Paralympic Partnership agreement after 2024. Instead, it will focus on motorsport.