Complex2d
What We Want (And Don't Want) to See From Demna's Gucci
Gucci is struggling. Gucci may be desperate. Today, the Italian house announced its appointment of Demna as its new Artistic ...
It’s Demna at Gucci! Fashion’s Master Maverick Will Helm Italy’s Largest Luxury House
The 43-year-old Georgian-born designer will oversee his final couture show at Balenciaga on 9 July before decamping to ...
Can Demna Be Gucci's Hero?
Balenciaga’s provocateur is next in line to lead Kering’s cash cow. Can he bring Italy's largest luxury fashion label back to ...
Luxury Analysts Are Lukewarm on Demna at Gucci
PARIS – Luxury analysts had been plumping for Gucci to name a high-profile creative director to reverse its declining ...
Gucci's Demna Appointment Gets Mixed Reactions from Gen Z
On March 13, Gucci announced that Demna will be the brand's newest creative director. The 43-year-old designer was formerly ...
Devdiscourse2d
Demna's Brave Gucci Gamble: Can Risky Choice Rescue Iconic Brand?
Kering's decision to appoint Balenciaga designer Demna as Gucci's creative director led to a $3 billion stock drop. Analysts ...
He made Ikea bags chic and sold ‘destroyed’ sneakers. Now, he’s the designer of Gucci
Kering, which also owns Bottega Veneta, Saint Laurent and McQueen, praised Demna’s tenure at Balenciaga, where he has been ...