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Toyota was on one for this year’s SEMA show. Nearly everything shown received positive response from the automotive press, ...

A couple years ago Toyota took over the showcase space in the Center HJall of the Las Vegas Convention Center that was held ...

The Toyota 4Runner and Land Cruiser were ideal candidates to be converted into off ... The off-road SUV sports custom ...

Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Making its debut at the 2024 SEMA Show in Las Vegas, the Land Cruiser ROX — which stands for Recreation Open eXperience — ...

A chopped roof, custom rear-end, and over 50% new fabrication. The Toyota LC ROX (Recreation Open eXperience), is an open-top adventurer prototype with a proper retro appeal. It is set to make its ...

In addition to having no roof, the Land Cruiser ROX features a slanted rear end, so instead of the rear D-pillars on the standard model, the team exposed the trunk space in a way similar to the Jeep ...

The Toyota Land Cruiser ROX concept is an open-top version of Toyota's hybrid off-road SUV built for the SEMA show. The ROX concept features butch fender flares, and it rides four inches higher ...

Toyota reveals the second of 10 concepts it will show at SEMA, the Land Cruiser-based ‘ROX,’ or ‘Recreation Open eXperience.’ Toyota’s CALTY Design Center “reinvented” more than 50% ...

Toyota to present open-top Land Cruiser and 4Runner concepts at SEMA show The Land Cruiser ROX concept was designed in Ann Arbor The concept wears a vintage color used on early Land Cruisers It's ...