The brand positioning marks a significant shift from e&’s origins as a telecommunications provider to its status today as a tech-driven group offering services across connectivity, fintech, ...

Philip Matta, CEO of Hypermedia, reveals the strategy behind its use of technology and AI in its digital out-of-home offerings.

Through this partnership with WebEngage, Sobha Realty hopes to improve its customer engagement and build a stronger community ...

Home Centre aimed to create a memorable campaign that reinforced its market leadership while showcasing its commitment to ...

Kantar BrandZ Most Valuable Emirati and Saudi Brands report lists brands e& and Al Rajhi Bank as the most valuable in the UAE, Saudi Arabia.

The collaboration between Warner Bros. Discovery and evision, the media arm of global technology group e&, will bring new channels and content options to viewers, ...

Blue Ad Group's Sergey Gorbatov reflects on how supportive the regulatory framework for OOH advertising is in Dubai.

Effective sustainability communications go beyond one-off campaigns and occasional reports, requiring transparent dialogue ...

The Socialeyez expansion marks its commitment to developing brand presence across Saudi Arabia with its “Create No Matter ...

The new AI-powered digital content platform, Nukta, is transforming digital media through advanced AI systems, creating a ...

To champion sustainable practices across the advertising industry, The GreenVantage, launched by The MediaVantage Group, will ...