As industries increasingly shift online, business-to-business (B2B) marketing is evolving rapidly to meet the unique demands of complex business ecosystems. Traditionally, digital marketing strategies ...

One of Campaign Middle East’s most anticipated issues is out now – The Annual 2024. The issue takes a comprehensive look back ...

PRHub's Vlada Lomova has a closer look at the technologies, talent, and trends shaping the future of regional PR industry.

As Deputy-CEO, Omar Sarieddine will oversee 9Yards’ regional and international operations, new business partnerships and expansions. 9Yards Communications, an integrated marketing agency, has ...

To succeed in 2025, businesses must leverage deep personalisation beyond data-driven recommendations to hyper-localised content, writes Georgetown University's Prashant Malaviya. Share on Facebook ...

Al-Futtaim Automotive’s CMO speaks to Campaign Middle East about how marketers can use AI advancements to positively impact brand and business outcomes in 2025. Share on Facebook Share on Twitter ...

As president of new IAA Saudi Chapter, Ahmed Al Sahhaf will address key industry priorities, such as empowering local talent, fostering cultural exchange, and promoting economic diversification. MBC ...

Ghassan Kassabji, CEO, Impact BBDO Group – Dubai shares how 2025 is not the year to “keep up”, it’s the year to lead through transformation. As we close the chapter on 2024, I find myself thinking ...

AlArabia announced the launch of the DOOH network at an event that took place on the 13th of December at the Museum of the Future. Saudi-based advertising firm AlArabia has announced the launch of a ...