CIPS MENA's Sam Achampong calls for the industry to challenge traditional processes and reframe procurement as an active ...

Hikaya's Huzefa Siamwala explains why the era of 'frictionless everything' must evolve to include transparent, respectful ...

Key insights on the future of beauty in the Middle East from Spark Foundry’s exclusive event, The Beauty Edit.

JD Sports and adidas launch a nostalgic, culture-first campaign connecting with Middle East youth through local storytelling.

Hills Advertising, a leading out-of-home (OOH) agency in the Middle East, has announced the appointment of Rabih Bekai as ...

LION Dubai's Osama Siddiq shares his thoughts on selected ac campaigns for Campaign ME's Private View this May.

Hessa Al Sudairy returns to Publicis Communications KSA with more than 15 years of experience in Saudi Arabia and the wider ...

InterContinental Residences Dubai Business Bay’s Abhishek Grover explores how micro-creators are reshaping luxury marketing ...

House of OCTA's Elias Qarut discusses the importance of going beyond the visuals when planning and marketing luxury real ...

I feel it is the right time to hand over the leadership of this amazing company," said Mark Read, the CEO of WPP.

Current Global's Peter Jacob reveals questions asked by the Cannes Lions PR shortlist jury and comments on some of the best ...

WPP Media Open Intelligence understands and predicts audience behaviour and marketing performance, and will be rolled out ...