The contextual advertising company's AI, Liz, allows Seedtag clients to target marketing through consumers interests, ...

Al Masaood Automobiles’ Delia Sandu explains why the best marketing is no longer an either/or between brand and performance.

CIPS MENA's Sam Achampong calls for the industry to challenge traditional processes and reframe procurement as an active ...

Hikaya's Huzefa Siamwala explains why the era of 'frictionless everything' must evolve to include transparent, respectful ...

Key insights on the future of beauty in the Middle East from Spark Foundry’s exclusive event, The Beauty Edit.

JD Sports and adidas launch a nostalgic, culture-first campaign connecting with Middle East youth through local storytelling.

LION Dubai's Osama Siddiq shares his thoughts on selected ac campaigns for Campaign ME's Private View this May.

Hills Advertising, a leading out-of-home (OOH) agency in the Middle East, has announced the appointment of Rabih Bekai as ...

IPN's Claire Lawson shares why smarter content, not more content, is the right answer for PR in a nation as digital-first as the UAE.

WPP Media Open Intelligence understands and predicts audience behaviour and marketing performance, and will be rolled out ...

The adidas campaign, anchored in a cinematic short film, captures the emotional pulse of Al Ahly FC’s journey to the FIFA ...

Hessa Al Sudairy returns to Publicis Communications KSA with more than 15 years of experience in Saudi Arabia and the wider ...