Sigma, MiQ's new AI-powered ad platform, gives advertisers better analytics and attempts to unify the fragmented data ...

Kip AIR was created in response to the rise of AI shoppers. Now, brands need to tailor their marketing not just to humans but ...

Despite all the drama, companies haven’t completely abandoned the Privacy Sandbox, and BU's Garrett Johnson has the receipts ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

In the next two years, linear TV will be deprioritized so much that holding companies will begin outsourcing their linear ...

AppLovin’s CEO has reluctantly embraced the spotlight; Democrats are still failing on digital ads; your daily TikTok habit might actually be a good thing.