The AI-powered creative studio currently under formation will combine generative AI technologies with domain expertise in ...

Marketers  are now prioritising engagement rates (39%) and content quality (36%) over vanity metrics to  gauge ROI.

The activation features full train wrap on Bengaluru’s Green Line, turning metro windows into phone camera views to highlight ...

Marketers  are now prioritising engagement rates (39%) and content quality (36%) over vanity metrics to  gauge ROI.

The label is known for songs like Kala Chashma, Teri Mitti, Taras, and Uyi Amma, and maintains a growing digital footprint ...

Khan began his career with SBI in 2000 as a probationary officer and has since held several key leadership positions across ...

Archit Kumar Baisoya has joined Octomedia X, Dubai's newly launched nightlife-focused marketing agency, as its head of ...

The firm offers a 360° portfolio spanning experiential events, brand storytelling, corporate engagement, travel-led ...

He will co-lead the creative function with Amit Nandwani and will report to Vikash Chemjong, CCO, Cheil SWA Group.

Madan, currently senior director and chief distribution officer (CDO), will succeed Prashant Tripathy following his early ...

Manorama News updated its brand visuals with a new logo, larger fonts, and digital-first graphics, developed in collaboration ...

As TV, OTT, and digital converge, advertisers are no longer chasing just views—they're pursuing scale via precision, ...