In a bid to regain cultural relevance and user trust, BHIM 3.0 ditches cashback clichés for emotional storytelling—and aims ...

The campaign reinforces Tata Tea Jaago Re’s commitment of spreading awareness on a cause which is the most defining crisis of ...

From inclusive CX powered by AI to agentification and martech maturity, the 5th edition of Data Unplugged India unpacked what ...

Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

While personality cults around agency founders seem a relic of a less enlightened past, three experts argue that to break the ...

With livestream restrictions and content filters rising, marketers are rethinking their strategies about connecting with the ...

Claims to be the first agency network in India to secure all four company-level Meta Blueprint certifications.

As the marketing funnel continues to evolve, the brands that adapt, integrate, and invest smartly will come out as winners, ...

Pinto to lead APCO’s India operations and be responsible for the company's strategic corporate business across Asia.

In his new role, Amit Wadhwa will be responsible for overseeing creative and media practices. His portfolio will include the ...

The influencer economy is growing up—fast. For brand marketers, it's no longer about viral reach but strategic fit, risk control, and real consumer resonance, says C Com Digital founder.

Articles written by Prady Kumaar ...