In a media ecosystem defined by velocity, variability and vast amounts of noise, one thing has become increasingly clear: ...

As one of the top running brands in the U.S. since the 1970s, Brooks knows its way around a performance running shoe. Some 50 ...

Spanish airline Iberia wanted more control over its campaign planning and creative optimization. To accomplish that goal, it ...

Among the CMOs recently surveyed by Boston Consulting Group, 79% are confident that the technology will improve their ...

Chief Marketer’s Top Women in Marketing honors the most impactful brand marketers, agencies, and partners making waves across the industry. From visionary leaders to social media experts, data mavens, ...

According to Gartner’s 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to reduce labor costs and cut agency allocations.

Ways that technology can help brands and retail marketers maximize findings from recent shopper marketing research. L’Oréal’s Lubomira Rochet on how the shopping experience in the beauty industry is ...

Chocolate brand Tony’s Chocolonely has enjoyed an increase in sales thanks to a shift in its marketing spend and channel ...

According to Gartner's 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to ...

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more ...

Hinge’s slightly counterintuitive tagline—”The Dating App Designed to Be Deleted”—dares users to stop using its product. “Everything we do at Hinge is focused on getting people off the app and into ...

Dos Equis is a brand primarily known for its advertising, notably “The Most Interesting Man in the World” campaign, featuring the fantastic exploits of a sophisticated older gentleman and a ...