VML India brought home a Silver and a Bronze Lion for Sing To Remember. This year, it returns with a new entry, one that ...

Scale AI specialises in data labelling, a critical process that involves accurately annotating and classifying data to ...

From confronting period taboos to hosting a virtual wedding, DDB Mudra Group’s four Cannes Lions 2025 entries spotlight ...

Rahul Vengalil of TGTHR unpacks the financial strain, emotional toll, and calculated ambition behind a young agency’s pursuit ...

In chasing trophies, the industry risks turning empathy into exploitation, spotlighting stories that serve brands more than the causes they claim to champion.

From quirky copy to nostalgic nods, brands lit up social media to celebrate RCB’s historic IPL win after 17 long years. This ...

The expanded product offering includes enhancements to Value Optimisation, Incremental Attribution, and Value Rules.

This edition explores the challenges women continue to face in advertising and marketing, from negotiating likability and ...

By transporting five regional creators to Singapore’s Resorts World Sentosa and capturing their experiences through ...

Shikha Gupta, an independent Creative Director, on the behind-the-scenes of SleepyCat’s Slap Facial campaign and why clients ...

Thirdbase blends design, wit, and cultural discourse to spark conversations around intimacy. With in-house creativity, it is ...

Forsaking a traditional playbook, the marketing for Housefull 5 hinges on two audacious bets. It released the whodunit with ...