When it comes to AI, maybe we’re not as screwed as we think we are
In a break from Lee Bofkin’s usual Ad Archivist column, the CEO of Global Street Art reflects on the challenges and ...
Why Visa is right to back creators as small businesses
The payment giant’s bold initiatives, from real-time payouts to creator summits, signal a seismic shift in how brands embrace ...
Moderna, with aid of TBWA\Chiat\Day, is making mRNA science exciting & accessible
With the help of TBWA\Chiat\Day New York, pharma giant Moderna is demystifying mRNA science for the average consumer. This ...
Owning the story: how Wonderhood Studios and brands are sharing the spotlight
In an industry where the traditional lines between advertising and content creation are increasingly blurred, David Abraham’s ...
I was wrong. People love Coca-Cola’s AI remake of a Christmas classic
When he first heard Coca-Cola remade its ‘Holidays are Coming’ campaign using AI, System1’s Andrew Tindall felt worried.
It’ll take more than ‘empathy’ for marketers to reach Trump’s majority
Donald Trump’s presidential return puts many marketers in a difficult spot. Can they get over it and effectively engage with ...
Why B2B marketers are at a critical crossroads (and what they can do about it)
Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...
John Lewis works for audiences who crave ‘emotional jeopardy’
We asked Kantar’s head of creative excellence Lynne Deason to share why this year’s festive offering from the British ...
Best Ads of the Week: Stop-motion Starbucks magic & Adidas’s Shakespearean street style
Starbucks brews up festive cheer with a stop-motion short. / Credit: Starbucks Every week, The Drum picks the top global ...
Winning ingredients: unwrapping the secrets of Guinness, Alpro, UberEats & Dramamine award success
We dish the detail behind the advertising and retail campaigns which won big at The Drum Awards. Read on for the lowdown on ...
Target’s new winter worker is hot, mysterious & Santa-ish. Meet ‘Kris from Target’
Target’s new holiday ads introduce consumers to a mysteriously handsome team member from the North Pole who brings a dash of ...
McDonald’s shuns dialogue – and food – in headbanger of a Christmas ad
Michelle Graham-Clare, chief marketing officer at McDonald’s, added: “Christmas is a magical time, but it can also feel like a whirlwind. With long gift lists, crowded shops and endless wrapping, it’s ...