Unilever believes creator marketing will accelerate change in a competitive market. How will this increased investment influence the marketing industry?

Now that Unilever has acquired personal care brand Wild, the companies are optimistic that refillable toiletries will become ...

Fernando Fernandez joined Unilever as CEO, following the surprise exit of predecessor, Hein Schumacher. Last week the new arrival sat down with Barclays' Warren Ackerman, to discuss his vision for the ...

The FMCG giant’s influencer-led strategy risks depleting trust in its brands, under the wrongheaded assumption that brand ...

Unilever's decision to swap out Hein Schumacher for Fernando Fernandez crosses a rubicon, says Ian Wright of Acuti Associates ...

Unilever’s new CEO Fernando Fernandez is set to take a leaf out of US president Donald Trump’s marketing playbook by boosting the big food business’s social media marketing budget. That’s not an ...

In a major strategic pivot, its new CEO says it’ll spend half of its media dollars on social channels and work with 20x more creators. Here’s why the move makes sense. Unilever says it's ...

Unilever’s ULVR0.52%increase; green up pointing triangle new Chief Executive Officer Fernando Fernandez expects to accelerate the company’s turnaround plans by selling a number of ...

Consumer goods giant Unilever has bought upmarket refillable personal care brand Wild to add to its stable of household names ...

In his first public appearance as chief executive of Unilever, Fernando Fernandez has outlined his goals for the brand, which owns Dove, Hellmann's and Persil among many others. In an interview with ...

As Unilever charts its course under new leadership, CEO Fernando Fernandez has reiterated India’s role in the company’s future, addressing concerns about growth, strategic shifts, and economic ...

Unilever's new Chief Executive Officer Fernando Fernandez expects to accelerate the company's turnaround plans by selling a number of underperforming brands in the food segment. In a fireside chat ...