He's described as the 'Godfather of summer basketball'. Sonny Vaccaro is the son of Italian immigrants who grew up in a Pennsylvania steel town with a passion and talent for American football and ...

Among the notable campaigns for March 13: a new Adidas Originals campaign, Pepsi’s tribute to beach sunsets and WhatsApp’s ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Sport & Entertainment partnerships that are changing the game in advertising. The world of advertising is constantly shifting ...

Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time in 13 years, starting ...

Details of the new adidas Liverpool kits – home and away – will be revealed via club and adidas channels and available to purchase from August 1, 2025.

The sporting-goods company targets continued sales growth and market-share gains as arch-rival Nike seeks a turnaround to ...

Adidas expects sales for its namesake brand to grow at a double-digit rate in markets including North America. Sales growth accelerated in the region to 15% in the fourth quarter excluding currency ...

When it comes to trainers, the adidas samba is as ubiquitous as it gets. In the last couple of years, it’s been nearly impossible to walk down the street without spotting their recognisable design.

LONDON (Reuters) - Whether Adidas (ADS.DE) can win more American shoppers from market leader Nike (NKE) will be key to its continued success this year, investors and analysts said, as the German brand ...