LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle. Mattel has announced the release of a new Barbie in Mr James' likeness, making ...

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026 ...

EL SEGUNDO (AP) — Basketball great LeBron James has become the first professional male athlete to have his likeness depicted ...

Barbie is launching a LeBron James doll, making the famous basketball player the first "Kenbassador" for the brand.

The video above first aired July 9, 2024, and highlights some of the efforts the American Red Cross takes to help the ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

The Akron native's new doll features custom varsity jacket, Nike sneakers and an "I Promise" wristband honoring his Northeast ...

Mattel says the new Ken doll featuring LeBron James drops at Target, Walmart and Amazon on April 14 with a suggested retail ...

Barbie has released their first ever “Ken-bassador,” a doll modeled after NBA superstar LeBron James featuring accessories ...

US basketball player LeBron James has said it is “an honour” to have the first Ken doll of a professional athlete be made in ...

Trump's worldwide tariffs are putting the squeeze on several high-profile L.A.-based toy makers and apparel companies.