For 2024, Aldi was crowned the UK’s cheapest supermarket of the year, after beating out its competition for 12 months ...

Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of ...

Asda brings back Rollback pricing in bid to reverse flagging fortunes - The supermarket, which saw sales fall in the run up ...

Asda is slashing prices, including through the reintroduction of its rollback reduction programme, as it seeks to reestablish ...

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has ...

To launch the Rollback campaign, Asda’s brand ambassador Joe Wicks stars in a new 30-second TV ad, which brings back the infamous Asda Pocket Tap as the retailer returns to its roots. Commenting on ...

The supermarket has axed Star Products from its Asda Rewards scheme, with customers slamming the change by saying there is 'no incentive' to continue shopping there ...

First launching in stores before it sold out in record time, it's now officially available online for the first time, giving ...

British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Asda has rolled out a crucial reminder to over-60s to benefit from its £1 meal deal initiative, the 'Winter Warmer', in its cafes. The initiative, which has already served over half a million meals ...