Essence's Lash Princess mascara has over 170,000 5-star reviews for dramatic length and volume without clumps, and tons of reviewers say it's a better version of cult-faves like Too Faced Better Than Sex Mascara (and even Diorshow!)

Four veteran beauty editors share their favorite affordable skincare, makeup, hair, and body products—all for $10 or less at Amazon, Ulta, and drugstores.

We found the best new cherry colored, flavored and scented products in the bunch Jackie Fields is a Deputy Beauty Director at PEOPLE. She has been working at the brand since 2005 and has 17 years reporting and writing,