James 'Jimmy' Alderman died after being breastfed in a carrier worn by his mother, Ellie, with the coroner at the inquest ...

PARENTING charities have issued an urgent warning to parents over an “unsafe” breastfeeding technique, following the tragic death of a seven-week-old baby. James ‘Jimmy’ ...

Charities have updated their guidance to reflect sling safety following the death of baby James 'Jimmy' Alderman in 2023 ...

Childbirth charities are warning parents that hands-free breastfeeding or bottle feeding, when a baby is being carried in a sling, is unsafe. The National Childbirth Trust (NCT) and the Lullaby ...