In my opinion, there are two qualities linked to the wildly lauded fragrance Baccarat Rouge 540 that made it the cult classic that it now is: it smells like wealth, and it lingers. As tantalizing ...

The Nomad perfume has already gone viral on TikTok for having similar notes to the celebrity-loved perfume Baccarat Rouge 540. Worn by the likes of Rihanna, Olivia Rodrigo and Molly-Mae Hague ...

The Red Ruby perfume, priced at just £1.99, has been hailed as a dupe for Baccarat Rouge 540, the luxury scent from Maison Francis Kurkdjian that costs a whopping £245 per bottle. Shoppers who ...

If you love fragrance and/or TikTok—or the combination of the two called #PerfumeTok—there's a very good chance you're acquainted with Maison Francis Kurkdjian's Baccarat Rouge 540.