Before you bleach, proper preparation is key to minimizing damage and ensuring the best results. “Make sure your hair isn’t ...

Sephora's spring sale is officially open to all rewards members. We've gathered 30 editor-approved items to pick up during ...

Product Highlight: The Marlowe No. 102 Body Scrub Soaps get a lot of love thanks to their clean formulas backed by always ...

The best sunscreen for your face is the one you ... 50+ received high marks in our panel tests for its “fresh, light orange scent,” and it doesn’t feel chalky or oily after completely ...

Blue shampoos replace orange undertones with cooler brown shades. We tested the market leaders in our beauty lab to find the best for brunettes. Shop now.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

I love a good camera phone because it’s simply convenient. As technology continues to progress, the best camera phones have powerful image sensors, incredible features, and the ability to process and ...

If you’re living with lacklustre locks, it’s time to invest in one of the best hair masks. “When selecting a mask, the main focus should be active ingredients and matching them to what your ...

Spring is here, and PureWow editors are shopping for the season. From fashion and beauty must-haves to home items to get our spring cleaning on, here are some of our favorite product picks on the ...

The K-beauty influence on the U.S. is not new, but recently, more consumers are turning to Korea for best-in-class tips ... Next come the toners. While toners may have a negative connotation ...

We've tested more than two dozen utilities to help you choose the best antivirus for your needs. When the IBM PC was new, I served as the president of the San Francisco PC User Group for three years.