That was, however, before Zara perfume dupes entered the scene. As a beauty expert with years of experience on the Grazia beauty team, It's fair to say I'm utterly obsessed with collecting fragrances.

That's where M&S perfume dupes come in handy. As seen on TikTok (obviously), fans of major brands like Chanel and Jo Malone have become slightly fond of the M&S range, which smells like the popular ...

A day-to-day substitute for your favourite luxury fragrance, the body mists set you back £24.99 for 90ml with devotees (myself included) describing the scents as a holiday-in-a-bottle.

Looking for more designer fragrance alternatives? Check out this Target find that many say is an “exact” dupe for Jo Malone.

The business of fragrance dupes is not new — L’Oréal initiated a legal case against replica perfumes by Bellure back in 2007 — but lately more companies have joined in, taking advantage of ...

Lidl has launched its very own version of the TikTok viral Dubai-style chocolate bar that Brits have been desperate to get their hands on for months. While the original version is only available ...

So whether you're a shoulder bag girlie or swear by a cross-body handbag, our Bottega Veneta bag dupes still ooze that quiet luxury that the brand is best known for, as well as embracing Bottega's ...

Also on Amazon, a plethora of alternatives to Bottega Veneta’s $880 Small Drop earrings sell for as low as $12.95. And if $98 is more than you want to spend on workout leggings, there are whole ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Why is Baccarat Rouge 540 so famous? Rihanna complimenting me on a fragrance is surely a moment I’ll never forget; and part of the reason I’ll keep a bottle of this in rotation forever.