However, not all stocks that have split will keep rising, and reverse stock splits often affect a stock negatively. In 2024, splits have led to each of these scenarios, and these two examples ...

The customer is always right” is a credo that is often used and applies especially to consumer-facing businesses like Starbucks ...

Brian Niccol was hired to turn the company around. He’ll have a better chance the more time he pledges to be in Seattle.

Starbucks customers nationwide are rushing to their nearest location to grab the coffeehouse chain's limited-edition offering ...

Chipotle Mexican Grill appointed Scott Boatwright as its permanent CEO, filling the role after Brian Niccol's departure to ...

Starbucks' new CEO, Brian Niccol, says he has a plan to turn around the struggling coffee chain — but investors will need to wait a little longer. "It is clear we need to fundamentally change ...

Shares of Starbucks Corp. fell in extended trading Tuesday after the coffee chain offered fresh signs of its struggle to stay relevant to consumers, saying its turnaround efforts “will take time ...

New Starbucks Chief Executive Brian Niccol recently announced that the company will undergo a series of sweeping changes in hopes of boosting sales and getting customers to come back to its cafes.

Niccol is making the right moves to get Starbucks back on track ... brought untold convenience that allowed coffee drinkers ...

Brian Niccol, who took over as CEO in September, told analysts on an earnings call this week that the company's financial results "were very disappointing" as sales at U.S. stores opened for at ...

Now, however, Niccol has said his top priority is “getting back to Starbucks.” What he means is getting back to the things customers genuinely love about Starbucks, and positioning the company ...

“We’re tracking down the Sharpies and we’re going to get back to writing little notes on the cups,” Starbucks CEO Brian Niccol told CNBC ... a fourth quarter net income of $909.3 million.