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Caitlin Clark is driving a projected $1 billion WNBA boom and rewriting women's sports economics in real time.
Caitlin Clark was responsible for 26.5% of WNBA economic activity in 2024 and could reach $1 billion in 2025, a study shows.
Caitlin Clark is unquestionably the biggest star in the history of the WNBA. And the one-woman show is undoubtedly good for business. According to Ryan Brewer, an associate professor of finance at ...
Caitlin Clark's economic impact on the WNBA is projected to surpass the $1 billion threshold in 2025, according to finance ...
Caitlin Clark is projected to generate $1 billion for the WNBA after breaking records on the court for the Indiana Fever and ...