From Chanel's latest beauty launch to Louis Vuitton's feminine fragrance, here are our top picks for the month of April 2025.

Prior to the London-based event, content creators shared a behind-the-scenes glimpse of their preparations for the annual occasion.

Sigma CEO Kazuto Yamaki gives insights into the design of the Sigma BF, what it has to do with the perfume bottle, and what ...

Gabrielle Chanel lived her life as she intended and her eternal symbols – like the No. 5 – continue to empower young women to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

From Chanel to TRESemmé, check out the list of all the major beauty and fashion brand endorsements in Ananya Panday's ...

Chanel reveal their newest fragrance, the Chance Eau Splendide, in spectacular fashion, taking over Tokyo Tower for the night ...

The brand’s in-house perfumer-creator Olivier Polge shares how he created Eau Splendide, the fruitiest Chance yet ...

If you're searching for a perfume that has the instant power to lift your mood, this fresh and zesty perfume by Chanel is it.

Floral, breezy, warm, sweet—these are words that describe this perfume. The notes used in it should please a wide variety of ...

We'd love to do as the French women do and keep mum on our go-to haircare buys, but they're simply too good not to ...