right-wingers are once again upset at a Christmas ad – this time in the form of Boots casting Bridgerton actor Adjoa Andoh to front their campaign. Previously, a 2021 advert from Tesco depicting ...

In doing this we gave Boots a role in the repertoire throughout the entire... We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice ...

Boots, the British health and beauty retailer, entered the highly competitive Christmas retail space with a campaign that told a fresh new story about diversity and joy. As a mainstay of the British ...