When I was in high school in the ’90s, the teen boy fragrance of choice was Drakkar Noir or CK One; if you’re slightly younger, it might’ve been Axe body spray. But no matter how old you are ...

He is not alone in his obsession; teenage boys are among the fastest-growing cohort of consumers in the fragrance category, with the hashtags #smellmaxxing and #scentmaxxing racking up millions of ...