PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In today’s crowded perfume scene, it takes something truly extraordinary to make our beauty editors sit up and take notice.

One reviewer said, "I LOVE this fragrance. It is not too sweet and it ... Plus, that funky bottle will have any cool mama sold. PureWow's editors and writers have spent more than a decade shopping ...

Coty has unveiled a new documentary celebrating Pierre Bourdon, the perfumer behind popular fragrance Davidoff Cool Water.

Designing an olfactory personality, a term coined by Guerlain perfumer Delphine Jelk, is a long-overdue perfume application ...

Shoppers looking for 48-hour-long antiperspirant protection that smells just like you're favourite perfume scents and is kind ...

When I started taking a GLP-1 medication in October, I knew it would probably change a few things—our weekly dinner plan, how ...

Cool as hell, right? That’s how a press pic should look. Most of us will never as cold as Mike Hadreas is in that image. It doesn’t really tell you much about how the new Perfume Genius track ...

Since Easter is Sunday, Judy says, the lily is on her mind as a houseplant and as a great addition to your garden.

Gen Z beauty lovers are gravitating towards fresh and youthful brands. The Glossier pop-up store launch in Paris drew in ...

As the SS25 colour wheel starts to spin, there’s one shade leading the pack: pink. From Anne Hathaway’s throwback pink ...