Toasted makeup uses warm colors like rusty browns, oranges, and reds to light up the face as though it's awash in the light of a fireplace. Here's a full tutorial on how to recreate the viral look.

Clogged pores and congested skin are no match for this Kiehl’s clay mask. As the name suggests, the formula seeps deep into ...

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Republican makeup, or conservative girl makeup, means explicitly doing every step of the makeup process wrong, without the ...

A beauty editor tries to recreate Olivia Rodrigo's Grammys look using the exact same products. Here's the step-by-step guide ...

As we age, our skin and features evolve, requiring a shift in our makeup routine to maintain a youthful appearance. Here are ...

says celebrity makeup artist Jamie Greenberg: "You have to start with clean skin or your products can pill easily." Then, apply moisturizer. Greenberg also has an eye prep protocol ("It's such an ...

those half-hour “get ready with me” tutorials on YouTube devolved into pithy, fun TikToks spanning only a few minutes. These shorties now tout the “no-makeup” makeup look, designed to accentuate our ...

"As we age, skin cell renewal slows down and environmental stressors accumulate. This results in dysfunction in skin pigment melanin production and the formation of dark spots and pigmentation ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...